SOL
SOL Launch

Your website is live. Let's get people to it. SOL Launch advertising and email marketing setup and consulting

A website is a great start. SOL Launch helps you take the next step with paid advertising and email marketing - from getting your accounts set up to building a practical plan for reaching the right people.

We'll work through it together, get the foundations in place and help you understand what to do next.

Let's talk about SOL Launch Explore the offer

The approach

Get set up. Get moving. Keep improving.

Marketing can get complicated quickly. Different platforms, unfamiliar settings, competing advice and plenty of ways to spend money without knowing what's working.

SOL Launch gives you a clearer starting point.

We help you configure your advertising and email marketing tools, establish a plan and build your confidence in using them. Then, through ongoing weekly sessions, we work through what's happening, what could improve and where to focus next.

It's practical, collaborative and built around your business - not a one-size-fits-all marketing playbook.

  1. 01

    Set up

    Get your advertising accounts and email marketing platform ready.

  2. 02

    Launch

    Build your initial campaigns and establish your email marketing foundations.

  3. 03

    Improve

    Meet weekly to review results, discuss opportunities and plan your next moves.

Step 01 / The foundation

Advertising & Email Marketing Launch

$2,400AUD / one-off

A hands-on, two-day workshop to get your advertising and email marketing foundations in place.

This isn't just a presentation or a list of recommendations. We'll work through the setup with you, configure the relevant platforms and build the initial foundations your business needs to get started.

Day one / Paid advertising

Get your ads ready.

Together, we'll work through:

  • Google Ads account creation and configuration.
  • Meta Business Portfolio and advertising account setup.
  • Account ownership, access permissions and billing configuration.
  • Advertising channel and campaign objective selection.
  • Initial audience targeting, keyword and budget strategy.
  • Initial advertising copy and creative concepts.
  • Building initial campaigns ready for launch, subject to account access, platform approvals and required assets.

Day two / Email marketing

Build your direct line to customers.

Together, we'll work through:

  • Selecting and configuring a suitable email marketing platform.
  • Sender details and domain authentication, subject to domain access and provider requirements.
  • Subscriber lists, signup forms and audience segments.
  • Branded email templates.
  • A welcome email or basic automated email sequence.
  • Planning newsletters and promotional email campaigns.
  • A practical 90-day advertising and email marketing action plan.

The workshop covers initial setup and implementation. Advertising spend, email platform subscriptions and other third-party costs are paid separately by the client. The final scope depends on the client's existing accounts, platform eligibility, access and available assets.

Enquire about the workshop

Step 02 / Ongoing support

Studio Sol Marketing Partner

$600AUD / month

Getting started is one thing. Knowing what to do next is another.

With a weekly consulting session, you've got a regular time to step back, look at what's happening and work out where to focus. We'll help you make sense of your advertising and email marketing, identify opportunities and turn your next steps into a clear plan.

Think of it as having a creative and marketing partner in your corner - without bringing on a full-time team.

What's included

  • Weekly 45-minute online session

    to discuss progress, priorities and next steps.

  • Advertising reviews

    covering campaign performance, budgets, audiences and opportunities to improve.

  • Email marketing reviews

    covering campaign results, upcoming sends and audience engagement.

  • Creative and copy guidance

    for advertising concepts, messaging, email content and campaign ideas.

  • Audience and automation advice

    to help improve segmentation and make better use of your email platform.

  • Weekly action planning

    so you know what to focus on between sessions.

  • Ongoing questions and guidance

    within the agreed advertising and email marketing scope.

Four sessions are scheduled in a typical four-week period. A fifth weekly session can be accommodated where the calendar and agreed schedule allow.

Important scope clarification

The monthly retainer is a consulting and advisory service. It does not include unlimited hands-on campaign management, ongoing advertising production, building and sending every email campaign, or substantial additional creative work. Where additional implementation or production is needed, Studio Sol can scope and quote that work separately.

Let's work together

How it works

A straightforward way to get moving.

  1. 01

    We get the foundations in place.

    We run the two-day workshop, configure the agreed platforms and build your initial advertising and email marketing foundations.

  2. 02

    We start working together.

    Your weekly consulting sessions begin. We review what is happening, discuss the numbers and identify the next priorities.

  3. 03

    We keep improving.

    We work through your priorities over time, helping you make more informed decisions about your advertising, email marketing and creative direction.

  4. 04

    You stay in control.

    Your advertising accounts, email lists and platform subscriptions belong to your business. You retain ownership and access to your marketing assets.

Pricing

A clear starting point.

Offer 01

Advertising & Email Marketing Launch

$2,400AUD one-off

  • Two full days of hands-on setup.
  • Advertising account configuration.
  • Initial campaign foundations.
  • Email marketing platform setup.
  • Branded templates and a welcome email or basic automation.
  • A practical 90-day action plan.

Offer 02

Studio Sol Marketing Partner

$600AUD per month

  • Weekly 45-minute online consulting sessions.
  • Advertising and email performance reviews.
  • Creative, copy and optimisation guidance.
  • Weekly priorities and action planning.
  • Ongoing advice within the agreed scope.

Initial payment

$3,000 AUD

Workshop + first month of consulting.

Initial three-month engagement

$4,200 AUD

The $2,400 workshop plus three months of consulting at $600 per month. After that, the retainer continues at $600 AUD per month, subject to the agreed terms.

All prices in AUD and exclude GST if applicable. Advertising spend, email marketing software, other third-party subscriptions and additional production or implementation work are not included in these fees.

Who it's for

For businesses ready to do something with their website.

SOL Launch is designed for small businesses that want to start advertising, build stronger customer relationships through email and have practical guidance as they go.

You don't need to know everything about marketing before you start. You just need to be ready to work on it.

It's particularly suited to businesses that:

  • Have recently launched a new website with Studio Sol.
  • Want to start using Google Ads or Meta Ads.
  • Need help getting their advertising accounts configured properly.
  • Want to build an email list and communicate with customers more consistently.
  • Prefer a collaborative, hands-on approach over a complicated agency arrangement.
  • Want regular guidance without employing an in-house marketing team.

Questions

Good to know.

Is the workshop included in the monthly fee?

No. The workshop is a one-off $2,400 AUD engagement. The ongoing consulting retainer is $600 AUD per month.

Do I have to commit to ongoing consulting?

The offer is structured around an initial three-month engagement, including the workshop and three months of consulting. After that, the retainer continues monthly under the agreed cancellation terms.

Do you manage my advertising campaigns for me?

The workshop includes hands-on initial setup and campaign foundations. Ongoing consulting focuses on advice, reviews and planning. Continuous hands-on campaign management is not included but can be quoted separately.

Is advertising spend included?

No. You pay Google, Meta and any other advertising platforms directly for your advertising spend.

Which email marketing platform will we use?

We'll choose a suitable platform based on your business, needs and budget. Software subscriptions are paid separately by you.

Do I need to have a website built by Studio Sol?

SOL Launch is designed to work particularly well after a Studio Sol website launch. If you already have a website, get in touch and we can discuss whether the service is suitable.

Will my campaigns be live by the end of the workshop?

We'll work towards having your initial campaigns built and ready for launch. Actual launch timing depends on account access, assets, billing, platform reviews and any required approvals.

What happens during the weekly sessions?

We'll review advertising and email performance, discuss opportunities, work through questions and agree on your priorities for the coming week.

Can you create my ads and emails as well?

Additional creative production, ongoing campaign management and email production can be scoped and quoted separately.

SOL Launch

Ready to make your website work harder?

Let's get your advertising and email marketing moving, with the right foundations and a clear plan for what comes next.

Let's talk about SOL Launch gday@studiosol.com.au